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Selling is always about the customer

It’s about
the customer

Not
you!

One of the areas you can improve the success of your business is always jump into the shoes of the customer. As business owners, we know everything about our business and often fail to communicate so many things because we assume visitors know. Do your best to look at everything with fresh eyes, think “if I was signing up what do I need to see, hear and be informed of to feel confident and make an easy purchase?”. The four colour types also gives you some practical tips to include and validate every visitor right from the start.

Article about the digital illusion and business success

Think ‘high street’
not ‘online’

The digital
illusion

When a business goes digital it is easy to miss some of the fundamental essentials in a business’ success. Regardless of where you are in your business, it is a great exercise to ask some questions to help you understand what you really believe and whether you really are passionate and motivated.

REVELATION #1 Question: Would I open up a physical shop on the high street? If the answer is no, ask yourself why and listen. There is no answer that suggests you not qualified or can have a successful business, if you have a desire and a product you absolutely can! However if you are running your business through online devices, it is important to understand that digital does not mean easier; your business requires the same energy resources online as it would on the high street. Buying a website can be relatively easy but that part is as easy as you going to local estate agent and saying “yes, thanks I’d like to buy the property”. It’s not a done deal there are many things than will cost an investment but in the situation of a physical shop you can already anticipate the costs.. and little changes in the physical environment whereas online business is constantly changing and we have to go with those changes and cannot always anticipate the costs because we don’t understand enough.

Answer: Yes, I am ready / Yes I already have a business. Focus on getting more orders! Stop focusing on what services and problems are costing… focus on making money (not how to save money). The general frustration in online business is usually related to money… either how much a service is costing or the pain of trying to do it because you feel you can’t afford (or don’t want to) pay someone.

This shift in perception will help you decide if you are serious because everything will come from you; even people you hire will be a mirror of your subconsciousness. Even when it comes to resourcing outside help, just because someone has been recommended to you because they had a great experience, that person you hire will mirror your own dynamic (even if it doesn’t seem like it); if you are serious and passionate, follow your hunches, work with people you like and don’t quit until you have the lifestyle that makes your heart sing.

REVELATION #2 Question: (Look at your website’s front page before you start scrolling down, this is the equivalent of your high street ‘shop window”) and ask yourself if I was passing this window would I know exactly what they are selling AND is it attractive enough to go in?. A second or two decides whether they know what you are selling and whether it is attractive enough to “go in”.

How to attract more customers business article

You attract success
in your business

All success comes
from within

When it comes to expanding business we generally look to the most important reason last (if at all). There are thousands of “business solutions” being thrust at us every day but everything you invest in will only be as profitable as your emotional attitude to it (and those working on your business). It is easier to think it’s because of too few visitors, how many social media followers, not enough staff, an outdated website, etc.. In fact all these things are driven by feelings but it’s easy to push this “alternative nonsense” under the carpet and throw some more time and money into the business!

Wherever you have resistance is the place draining results. Resistance (or bad feelings) is essentially an “energetic fight”; two opposing flows of energy. The richest part of you senses it can be another way (the bad feeling is the evidence that a good outcome exists!). However, you are pushing somewhere… either with an idea or a perception of how things must unfold… or even trying to do it yourself when you hate it… and that bad feeling is a revelation more powerful than throwing a heap of money at Google AdWords.

The natural laws of energy prove that we attract life experience magnetically and that we as an individual are responsible for what we draw to us – no other factor can cause an outcome. Whether you have the best product, the best website, great web traffic, the best team, low-cost suppliers or live in the richest country etc., it does not determine outcome – those things will only mirror the feelings from you. You may even argue that you have ineffective staff or suppliers but they are still extension of the energy resonating from you. It also blows the theory of “competition” out of the water. No situation is effecting your business that you do not have a hand in. If there is strain in a relationship in your business, choose to back off and calm down, or maybe it is someone you have never liked from the get-go… probably best to find a better feeling relationship!

We at Vortex Consulting, have first-hand experience of this dynamic in action, every project we get involved in takes on the dynamic of the customer. Sometimes the project is a breeze and gets finished in lightning speed, whilst others can take months depending entirely on the energy of the client. For most people it takes time to build a business, not because it naturally has to but because we “naturally” happen that way. Keep your eye on your own business because only you have the power to enrich it. Believe in your business and take the path of least resistance. Check your feelings before you act, if it doesn’t feel good focus somewhere else, put on a 15 minute mediation or find a way that you can talk to yourself (or someone) until you feel good. Keep in mind, bad feelings do not attract good feelings, they only serve to remind you that there is a better feeling situation than you can feel hasn’t already happened but you have to allow it in by meeting the same vibrational frequency… in fact it has been proven that taking a nap rather than pushing, squeezing or stressing something into being moves things along more smoothly!

Article about choosing a WordPress theme design

Creative doesn’t mean
customer friendly

Choosing & designing
website theme

When you are considering the design of your website (and maybe surfing for a new WordPress theme), it is very easy to get swept away by many designs that are very creative, fun and different. As a creative person, I LOVE them… but as a customer they drive me crazy and infuriate me which means other customers experience the same. Having things move or place them the opposite place to where it is expected is clever but not “bankable”. We’ve probably all visited that website where it opens to a full page and you have no clue what you are supposed to do next… don’t do this to your visitors because you are using up their “buying time”! Keep in mind that your website is essentially a shop; have you ever been in one of those super trendy bars where the bathroom is like an art gallery and you can’t even figure out how to get the taps to work? Every moment your customer wastes trying to figure things out or giving them a moment and leaving them feeling stupid, reduces your chance of a customer. Customers aren’t coming to your website because of its trendy design, they are coming because there is an experience they want to buy so don’t frustrate, irritate or hold them up!

Furthermore, if you are looking for a customized design and want to use a designer for a mock-up, make sure you employ someone who can design for websites. Designs are easily created in Photoshop and can look fantastic but with the introduction of ipads and mobile phones, those designs might not be practical or need very expensive customization to adjust to each device separately. Also a designer can use fonts that are not free and have you falling in love with a font that you will have to pay a monthly fee for the lifetime of its use on your website! Keep in mind that your website is not an interior design project… harmony is important but if there is so little contrast that your buttons can’t be seen the site is not doing its job in calling a customer to action.