Customers fit into 4 colour types so include them in your sales material
If you are creating your own advertising and sales campaign material you need to consider the many potential customers leaving because they did not see themselves in your opportunity. If you are producing website content then your own tastes, styles, attitudes and values are limiting many people. For example, we all know that three out of four people never read the manual, but there is one that wants the manual, opens all the pdfs and wants some more information to understand everything. Though it may not matter to you, it matters to them. Obviously it is not always easy to satisfy every person only in the way they would like the information presented. However, with some thought beforehand, it is fairly easy to make sure they are ‘validated’ enough for them to explore your opportunity.