Skilte Hjemmeside
Flexskilte contacted us to see how he could optimise the website to reduce promotion costs. The brief was to look at both the website and the current promotion strategy.
Hjemmeside Optimering
Flexskilte contacted us as the result of a passing conversation where a business colleague observed his marketing (and webmaster) expenses were far more than they needed to be. The site was already built on a Flatsome WordPress theme which we were not familiar with. However, after taking a look at the site, we felt that the website’s front page didn’t sell his wide range of products very well. The owner was passionately busy producing a wide variety of signs in all shapes, sizes and designs but unfortunately the website was not even close to promoting his products, his decades of expertise or the benefits of buying from Flexskilte! He already has a successful business but we felt he could improve its profitability without having to work harder!
We could see, as a potential customer, how easily we would leave the site as the front page wasn’t enticing enough. Once we went behind the scenes and had access to all the images of past projects, we could see where there was potential for getting more online orders. The owner also re-assessed some services he was outsourcing that could be more profitable.
Once we showed the owner a front page mockup suggestion, he was inspired to move ahead and asked us to update the complete site.
Hjemmeside Forsiden
Før & Efter Billeder
iPad og Tablet Før & Efter visninger
Nye Produktkategori Gallerier
We felt it was important for the customer to be able to have a quick overview that showed the products available and the quality. It also helped the customer understand the names of the product if they were searching. Images are the finished products are more attractive than text descriptions. The galleries also improved keyword search on the first page as image names matched up with description titles. This optimises the page in Google’s eyes which gives your site more searchable ‘merit’.
Reducerer ‘Negative Space’
på Sider
Negative space is space that is not energised; which is why we changed the site from a boxed layout (which has empty margins left and right) to full-width layout. The full-width design also helps pages become less “busy” and simplifies the look. We refreshed the design of all the pages to help focus and promote products better using more images and separating sections with colour. This is important if the page is ‘text heavy’ or you need to keep the customer interested.
Sideeksempel – Før Screenshot
Sideeksempel – Efter Screenshot
Design & Tilføjelse af Sliders for at Promovere Produkter
We took the opportunity to promote more products using sliders. It is important to help customers who are not so creative to see where your product might benefit their life. Feature your products in situations they might not have thought of. Customers buy because of what they feel so help take them to that feeling, don’t leave it to them to think about. We have included just a small sampling of some sliders we designed below.
