The client came to us to create a landing page that would promote one of her products. She was very happy with the design and decided she wanted to completely redesign her website. It gave her the opportunity to re-focus on her products and services; to see where she felt they needed to be redefined for the market and the climate people are now living in.
The client was not promoting the product such that more markets could quality themselves as a customer. It was easy to see that the product would solve many problems which the customer wouldn’t have been aware of without having read through text heavy sections. Even then, it was still possible they would be left in doubt. Anticipating a potential customer’s doubts or questions is very important. Any hesitation is going to be a potential loss in sales. So we featured the product as targeting individual solutions. It made it easier for a potential customer to instantly see the benefit to their life.
